Behind the Curtain

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In the world of photography, there are many debates between brands and capabilities, quality and accessories and there is a whole collection of people arguing over brand loyalty and common misconceptions. Looking beyond the names themselves, we delve into why the giants of the camera world are at the top, and what some alternative choices are.

Which brand should you choose? 

While most people like to stick to the brands they know, usually Nikon or Canon, there are still alternatives that can offer the same quality picture without the expense, and often with a lot more add-ons and accessories. While one cannot generalise with cameras, given the amount of models and types, it is often thought that certain makes are better for certain uses. Many video and production specialists prefer to use Canon, as they maintain that the video quality is the highest. Those who use Nikon often say it has the best wide angle and action shot capabilities. Meanwhile, there are other brands and models that not only match up, but often surpass the quality of their counterparts within the model range.

 

For example, when comparing cameras to be used for video and production, many rely on the Canon 5D. However the Panasonic Lumix GH4, the Mirrorless Micro Four Thirds camera, is cheaper and produces much better pre-production images with its 4K video capabilities. In the same way, for still image shooting, the Olympus OM-D E-M1 is one of the best low light performing Micro Four Thirds cameras available, with shooting and functionality on par with, if not better than, the Nikon D90 in many ways. This camera is a great alternative, especially when shooting landscapes in the evening or morning. With a wider range of interchangeable lenses, this is an ideal camera for a professional photographer who would rather not break the bank when needing lenses or adjustments - a trustworthy tool for a good quality standard.

Olympus OM-D EM-1

Olympus OM-D E-M1 

Panasonic GH4 Body

Panasonic Lumix GH4

 

When discussing alternative cameras, there is often an understanding allowing for more interchange-ability between brands. Leica and Panasonic share a lot of tech, letting users enjoy the same quality and range with both brands, covering both great video and still shooting between the two brands they offer as a team. On par products and cheaper rates create direct competition. Their lighter builds and efficient designs give photographers a greater scope to work with during shooting. 

 

Looking generally at the competitors, one can also note the brand differences prevalent throughout the model ranges. Leica, for example, is a brand known for high quality products as well as high quality optics, Panasonic offers a large amount of interchangeable lenses and accessories, allowing for fantastic video camera capabilities, and the Olympus offers a bigger range of mirrorless options. Apart from shooting, there are always debates over layout and structure, the functionality and ease of use that brand loyalty is spurred by. Many grow accustomed to the layout of Nikon or Canon, much like the debate between Samsung and Apple smart phones, and are not keen to move to a different layout or operating system; however this can often mean double the price due to the name itself.

 

At the end of the day, the debate between camera models and brands can be broken down into every detail and looked at from every angle - each will still have their pros and cons. It is the camera that helps the hands, but it is not the hand itself. Experience coupled with an out of date camera and equipment can often yield better results than a new camera and an inexperienced hand. It is with this in mind that the debate can be said to mean that for the beginner the alternative cameras can be a much better buy as the low cost, larger range and interchange-ability of it all allows for space to learn, adapt and hone skills without too much of a dent in the pocket. Giving a way to use multiple applications and styles, switching between lenses and testing the lights, these cameras offer worthwhile time learning the ins and outs of photography.

 

The Canon or Nikon options, while a lot pricier, are often for those who know what they want out of a product. While not always better performing than their Panasonic counterparts, these cameras offer familiar settings and layout, as well as dedicated uses and ranges for their purpose – a costlier piece of equipment bought by those with specific intent and use.

 

Whether starting out or building your career, capturing these moments is important to you. Don’t take chances buying the wrong equipment, Cameraland knows what you are looking for and have the answers you need.


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