South Africa's Oldest Camera Store
Established in 1958 as Shap’s Cameraland, we’ve been at the heart of Cape Town’s photographic community for over 60 years. From pioneering one-hour photo development in the 1980s to embracing the digital revolution in the early 2000s, Cameraland has continually evolved to meet the needs of photographers and creatives.
In 2012, we reimagined our Long Street flagship store to include a state-of-the-art showroom, training spaces, a rooftop event deck, and more—creating a truly immersive photographic hub. Today, we continue to innovate as a fully integrated e-commerce platform, offering expert service both online and by appointment at our 8th-floor creative space at 66 Long street, with free parking for our clients at 55 Hout street.
Newly Announced Products
Meet the Sony ZV-E10 II
Your Story, Your Style
The Sony ZV-E10 II is built for creators who never stop moving. Shoot stunning 4K 60p video, enjoy lightning-fast autofocus, and make every moment pop with Sony’s latest 26MP Exmor R sensor. Designed for vloggers, streamers, and storytellers, it’s packed with creator-focused features like background defocus, product showcase mode, and real-time eye tracking — all in a lightweight, ready-to-go body.
Step up your content game with the ZV-E10 II.
Shop the Deals
